Strategies for Winning in International Markets
As the world is becoming more inter-connected and emerging economies are cornering a larger share of the global economic activity, firms from emerging economies are increasingly venturing abroad in the quest for growth and profits. To be successful in such ventures, managers need to develop an understanding of the unique challenges facing them in designing their global strategies such as, which countries to enter, which entry mode would be most suitable and how would the organization manage the control and coordination challenges of its foreign operations. Strategies for Winning in International Markets (SWIM) will provide a fine-grained understanding of these challenges, and use cutting-edge research to provide analytical and theoretical frameworks to make decisions about these challenges.
The programme would be most useful for senior management (Presidents, CEOs, Vice Presidents, and Directors) in organizations who are charged with decision making responsibilities for growth in foreign countries. Further, the programme is also useful for managers of organizations (irrespective of size) that plan to expand abroad or has already expanded abroad and wants to learn more about possible growth strategies.
The case method of study will be the primary educational method. The focus will be on case studies of various organizations that are operating in emerging markets. In addition, a mix of lecture-discussions and in-class exercises will be employed. Participants will engage as protagonists of situations, reflect on daily learnings, and arrive at personal insights that will help them be more effective as leaders in MNCs.